Portrait Anna Serner

Anna Serner

CEO Swedish Film Institute


Opening speech

As the world awakens to the complexity of our history, power structures and systemic oppression, Carla 2020 will open with creative leaders who have worked towards constructive social change in their work!


Anna Serner is the CEO of the Swedish Film Institute, a position she has held since October 2011. Her previous position was as Managing Director of the Swedish Media Publishers’ Association (Tidningsutgivarna), where she was active in public debate on freedom of speech and the media’s role in society, and as CEO of the Advertising Association of Sweden (Reklamförbundet) from 1998–2006.

With a degree in law, Anna has a wide experience of board level appointments, and has served as an expert on various Swedish government commissions, including one on copyright (2010). In addition, she undertook a two-year course in practical filmmaking at the Stockholm School of Film as well as film studies at Stockholm University.

The gender equality work carried out by the Swedish Film Institute has received considerable international attention and inspired similar organizations, such as the film institutes in Austria and Ireland, Telefilm Canada and the co-financing fund Eurimages, as well as generating significant press.